Koelnmesse and the German Trade Association of Interactive Entertainment Software (BIU) have announced that Angela Merkel, the German Chancellor. Merkel will take a tour of the show floor before it opens to the media and the public.
BIU Managing Director Felix Falk released the following statement..
“The visit of Dr. Merkel underlines the importance of the games industry for the cultural, digital and business location of Germany.”
“Whether virtual reality, gamification or 3D simulations: the technologies of the games industry already play a central role in the digitalisation and networking of the economy and society. Germany needs a strong games industry in order to also secure itself a top position in the digitalised economy.”
Koelnmesse President and CEO Gerald Böse also stated the following..
“With her visit she honours the development of Gamescom into one of the most successful and largest events in the German trade fair system. Gamescom is today the world’s largest event for computer and video games.”