ONE Esports have announced they have signed a long-term partnership with Samsung that will have effects across Southeast Asia.
This partnership with Samsung will see ONE Esports develop an exclusive ONE Esports mobile app for Samsung devices in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, to be launched in the second half of 2022. The app will be positioned as the go-to source for esports news and content in Southeast Asia, and will be seamlessly integrated into the ONE Esports media ecosystem, featuring news and content syndicated from ONE Esports’ website, oneesports.gg, which will be localised across each market. Samsung users will also get to enjoy exclusive videos and rewards produced by the ONE Esports team for the app.
Carlos Alimurung, CEO of ONE Esports, said in a press release:
“I am proud to announce this partnership with Samsung that brings ONE Esports’ world-class esports content natively on mobile, in collaboration with Southeast Asia’s leader in mobile devices and experiences. Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them. As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content.”