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Nintendo To Not Drop Price Of Switch

During a recent investor Q&A, Nintendo President, Shuntaro Furukawa revealed that the company currently do not have any plans to drop the price of the Switch units.

Furukawa stated:

We want to maintain the value of our products and sell them at their current price points for as long as possible, so we have no plans to reduce prices at this time. Because profitability can fluctuate depending on quantities produced in the future, we’re not estimating any specific decrease in cost. We want to improve profitability by increasing the number of units sold and selling the Nintendo Switch family of hardware for as long as possible.

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