Connect with us

Hi, what are you looking for?


YouTuber Reportedly Asks For $22,000 For Coverage Of A Game


Ben Tester, the man who handles Marketing and Public Relations for Indie developer Wales Interactive went on Reddit and posted something very intriguing. Ben claims that he recently e-mailed a popular YouTuber and offered him a free code for one of the company’s games. He stated that he got a reply for thousands of dollars in return for coverage of the game. More specifically, $22,000.

The YouTuber reportedly asked for $17,600 in exchange for 3 “talking points”, or $22,000 to add a description link. The official post states…

“Hi all, Ben Tester here from indie game devs, Wales Interactive (developers of Soul Axiom, Master Reboot and Infinity Runner)

On one of my normal PR rounds I received an email from a very popular YouTuber with a few million subscribers offering to have one of our games featured on their YouTube channel for a rate of either $17,600 for 2-3 talking points or $22,000 for 2-3 talking points AND a description link.

Upon reading this my jaw dropped. Is this real? Are there developers out there that pay that sort of money to have their game featured in one video?

Advertisement. Scroll to continue reading.

OK, so it’s obvious that receiving a LP’er or YT star feature your game is great promotion and will certainly help spread the news. It will also no doubt have some sort of effect on your sales, right?

An interesting Tweet I saw from SteamSpy this afternoon claims there doesn’t seem to be much of a correlation between number of Steam sales a game has after it’s been covered by a popular YTer (in this example, they used TotalBiscuit and up to a period of 20 days after the feature of an indie game on YouTube).”

You May Also Like


As confirmed this morning to the GameStop subreddit, the company will be closing down their distribution center in York Pennsylvania. All employees received WARN...


The two-man Indie studio Iwa Interactive have announced they are developing a new puzzle platformer titled SPHEROCIOUS. This title will have the player take...


Gust have announced they will be announcing a new entry in the Atelier franchise live via YouTube on August 8. The Atelier franchise has...


As confirmed by a moderator on the official GameStop subreddit, the company will be eliminating the Game Advisor as soon as July 30. Despite...