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Minecraft Coming To China

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Microsoft, Mojang and NetEase, Inc. announced today a five-year exclusive agreement to license Minecraft mobile and PC editions to a NetEase, Inc. affiliate in China. As part of the agreement, Mojang will develop a version of Minecraft tailored for the Chinese market and release it in partnership with NetEase.

Minecraft CEO Jonas Martensson released this statement..

“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game. NetEase understands our long-term vision for Minecraft and supports Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”

NetEase Inc. Founder and CEO William Ding also released this statement..
“We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game. With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”

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