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Disney Interactive and Wargaming Skipping E3 This Year


Over the past week both Activision and EA announced they were going to skip E3 2016 and the list has just gotten bigger. Today both Wargaming and Disney Interactive announced they will also be skipping E3 this year.

Disney Interactive said despite skipping this year, they plan to have “additional direct to fan engagements through the summer this year.” Wargaming issued this statement regarding the skip..

“From a company perspective, we’re focusing a large majority of activities on events focused on our players and community. Whether it’s a small group of players or hundreds at one of our player gatherings, they’re our main priority. From a strictly business perspective, E3 just doesn’t fit our current direction. It’s a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we’ve realized that while the show may be a good fit for lots of other publishers and developers, it’s currently not a great fit for us. And, of course, we appreciate all that the ESA does in their legislative efforts and their work to raise and discuss issues surrounding video gaming as an industry, hobby and way of life.”

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