In-game advertising company Anzu have announced they have entered a partnership with game developers Amelore. This partnership will allow advertisers to programmatically run non-disruptive in-game banner and video ads in their popular sports title Slappyball.
Mackenzie Denker, Lead Programmer and Deisigner at Amelore, said in a press release:
“Although we have some in-game micro-transactions, we wanted a way to make our games sustainable and keep them free-to-play, but it goes against our ethos to take a predatory approach to monetization and user engagement. In-game ads in a stadium-based game made sense to us.”
“Anzu’s ads respect users and their privacy, and aren’t distracting, which is paramount to us. We have had great feedback from players so far, and Anzu’s close partnerships with third party AdTech vendors provide full confidence in their measurement and reporting capabilities.”
Anzu have partnered with several popular game studios and titles around the world within the past couple of years including Zula, Ubisoft, and Roblox.
Slappyball is currently available for PC via Steam Early Access.