During a conference call with investors, , Take-Two Interactive chairman and CEO Strauss Zelnick discussed their upcoming plans for the company. One giant part was also the most controversial. This is Zelnick saying they want to focus less on game sales and more on recurrent consumer spending.”
Zelnick stated..
“We’ve said that we aim to have recurrent consumer spending opportunities for every title that we put out at this company. It may not always be an online model, it probably won’t always be a virtual currency model, but there will be some ability to engage in an ongoing basis with our titles after release across the board.”
“That’s a sea change in our business. Recurrent consumer spending is 42 percent of our net bookings in the quarter. It’s been transformative for us.”
