One True King (OTK) have announced they are launching their own indie video game publishing company called Mad Mushroom. By utilizing the power of gaming influencers and media platforms, Mad Mushroom will provide indie game developers unparalleled game visibility, marketing, and distribution.
Mad Mushroom will primarily focus on the following:
- Helping smaller studios avoid predatory publishing deals and high user acquisition costs
- Offering full-service game testing and reviews
- Access to influencer marketing and creators for distribution across diverse gaming audiences
Tips Out, Cp-Founder and CEO of OTK, said in a press release:
“Gaming is at the core of what we do. Mad Mushroom is a natural next step for us at OTK, and allows us to utilize our combined knowledge of the games industry to help develop and support games that we know our creators and audiences will love. We can showcase these games and studios to millions of gamers from a single stream, giving them immediate exposure and hopefully long-term success.”
This publisher will be advised by industry veteran and founder of Sibs Consulting LLC Mike Sibowitz. Sibowitz stated:
“Our goal at Mad Mushroom is to entitle indie developers with flexible publishing options and personalized guidance. What sets us apart is our unprecedented exposure through the extensive influencer talent and creators within the OTK Network. By harnessing their power, we can amplify the reach and visibility of indie games, revolutionizing the industry and helping them thrive.”
