NetEase have announced they have created a brand new video game studio in Tokyo Japan and will be going under the name PinCool. This studio will be led by epresentative director and president Ryutaro Ichimura who is best known as the producer of the Dragon Quest franchise dating back to Dragon Quest VIII.
Ichimura said in a press release:
“Creativity to make life more enjoyable’ encapsulates our philosophy. The company name comes from the Japanese phrase ‘pin to kuru,’ expressing when an idea clicks. The English name ‘PinCool’ is pronounced similarly and is stylized to include the English word ‘cool’ as well. We offer something you won’t find anywhere else. We aim to deliver fun experiences to people across the globe through projects that take advantage of the kind of new ideas that come from untethered creative freedom. We also aim to release smaller titles while we continue our work on large-scale titles. I’m looking forward to what lies in store in the adventure of PinCool!”
