In their Q3 earnings call earlier today, Electronic Arts CEO Andrew Wilson said that the company are not currently focusing on NFTs and implementing them into their games.
“The way I look at this is, collectability is really built on four key metrics. That’s around high-quality content, it’s around scarcity, it’s around proof of authenticity, and it’s around a group of people that find value in that content.
“We’ve seen that happen in the real world and we’ve seen that happen in the virtual world with certain things that happened in and around our games for some number of years.
“And I believe that collectability will continue to be an important part of our industry and the games and the experiences that we offer our players.
“Whether that’s part of NFTs and the blockchain, well that remains to be seen. And I think the way we think about it is, we want to deliver the best possible player experience we can. And so, we’ll evaluate that over time, but right now it’s not something that we’re driving hard against.”
While many game companies have backtracked on their decisions regarding NFTs due to overwhelming negative feedback, many are also hesitant on this message considering that Electronic Arts do not have the best reputation when it comes to the gaming community.