In-game advertising company Anzu.io have entered a new partnership with Socialpoint. This partnership will enable advertisers to run ads in the popular town-builder and strategy-game Dragon City.
These advertisements will be placed on 3D objects throughout the game to preserve the user experience while enhancing the gameplay.
Lev Kommisarchik, VP of Mobile Games and Publisher Services at Anzu, said in a press release:
“Dragon City is a renowned title with rich and engaging content that keeps players coming back every day, and Anzu’s ad placements allow advertisers to tap into this diverse and highly engaged audience in a non-intrusive way. The game has a huge following, and it’s been great to work with Socialpoint to help them establish their in-game ad monetization strategy, which benefits their studio, players, and advertisers.”
